Sarah Mitchell
Focused on the ranking factors that decide whether a business shows up in the map pack, from Google Business Profile setup to on-the-ground local visibility.
Sarah spends most of her week inside Google Business Profiles, citation audits, and self-audits for Detroit businesses trying to figure out why they are not showing up where their customers are searching. She believes most local SEO problems come down to a handful of fixable details, not mysterious algorithm tricks, and she would rather walk a client through a checklist than a theory. When she is not deep in a client's listing, she is usually testing changes on a small batch of local profiles just to see what actually moves the needle.
Written by Sarah Mitchell
How to Tell If a Ranking Drop Is a Google Update or Something You Did
How to tell whether a sudden ranking drop is a Google algorithm update or a self-inflicted issue, and…
Read ArticleWhy Your Business Isn’t Showing Up in the Google Map Pack
This guide explains why some Detroit businesses never appear in the Google Map Pack, and the fixable reasons…
Read ArticleHow to Optimize Your Google Business Profile for Detroit Local Search
A step-by-step look at the Google Business Profile fields, categories, and posting habits that actually move the map…
Read ArticleHow to Find the Keywords Your Competitors Are Missing
This article explains how to find keywords your competitors are ranking for and you are not. You will…
Read ArticleDo Service-Area Businesses Need a Physical Address for Local SEO?
This article looks at whether service-area businesses need a physical address for local SEO. That includes plumbers, cleaners,…
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